The Brain Box

I was texting with a friend last night and he had reminded me that I wasn’t really using our website as a tool to communicate our on goings here at the Walla-Pa-Looza WWHQ. He is right I have a hard time coming up with reasons to blog. So this week I am going to give you some insight as to what goes on here at the WWHQ.


Here goes. The image on the left is the nerve center of Walla-Pa-Looza, my office. I have pretty much worked out of a home office my entire adult life so here it is.Today, I spent time reviewing applications for financial assistance. Probably the hardest thing I do for our organization. The reason its so hard is because I never, ever want to be that person that has to tell some stranger that A) They have cancer and B) They need financial help. It has to be the most humbling application to fill out. Sometimes, when I read them I cry. I mean like a faucet. The stories, the heartache, it’s real. I know because sometimes I call some of them. The gratefulness they have, it hits home. I always say I do this because if my family ever needs help, I hope someone helps me. It’s my pay it forward mentality. Anyway, receiving these applications sucks because it means my board of directors will need decide on who gets what and how much.

Once we decide how much we are going to give, I write out the check but on every check in the “FOR” area I write “The Fight” because having cancer is just that. It’s a knock down drag out getting your ass kicked by The Carpenter – Clay Guida type of battle. So, that’s why I write that. People with cancer are in the true fight for their lives.


Next up, I reviewed and signed all the contracts for the bands that we book at our events. I spend a lot of time trying to manage the budget for acts, staging, sound and what not because again, it’s not my money.

Every year we increase our budget but I have to make sure that the Acts bring something to the table besides the music. One of my biggest tasks is filling the park. Yes, I know that seems obvious but to continue to grow our festival it takes people and money. So, I look to the bands to bring us their crowd and over the years most of the bands have understood that. This year, I have spent the most money ever. I can only pray that GOD gives me warmth and clear skies on July 27th, 2013.

Since this is not a paid position, I walk a fine line of dedicating work hours to Walla-Pa-Looza but will end up doing it because well, its fun and I like helping people. This week we are putting together a promotion to obtain “likes” on our Facebook page. Our new Social Media director Justin Griletz put that together. Justin also manages our Twitter account and Facebook page. He has some really great ideas. So we e-mail back and forth between the board members approving and changing many things.

One of the other challenges we face is the marketing of our organization. People have a hard time understanding that we are an actual organization and it just so happens that our summer event is named after us or vice versa. Heck, I can’t even remember which came first but either way, we are here to stay. So, our volunteers spend time telling people what we do. I spend time promoting our group via other non-for-profits because those folks get it. So, we end up sponsoring football, baseball, benefits and who knows what? We do it because it’s cheap and we love helping out other volunteer organizations.

So this afternoon, I spent time writing checks, reviewing applications and finalizing some minor details on our music acts for our upcoming 5th Walla-Pa-Looza festival. Throughout the afternoon I shed tears, reflected and laughed.

I wouldn’t have it any other way!

Next blog I will discuss our March 9th Benefit for a young girl named Maya and her journey.

Kickin’ cancers ass since 2009!



  • Very interesting to read some of what goes on behind the scenes and what it really takes to make the organization happen. Kudos to you for all your hard work and dedication. I just checked my calendar and I’m OFF July 27th! Of all the luck, I’ll finally make it to Walla this time!

    Comment by Sandy — February 8, 2013 @ 6:45 pm